5 Things You Can Do Right Now to Improve Your SEO
You may already know all about the acronym SEO and its importance. But if this is your first time hearing SEO, it stands for search engine optimization and it’s the hype of the town right now.
If you operate an online business of any sort, search engine optimization is an important piece of your online presence. The purpose of SEO is to improve your webpage in order to increase visibility throughout search engines and appear organically (without paying for ads) on their results page. Of course, all of us would love to hold the number one spot, but that takes a lot of time, dedication, and visibility in order to accomplish this.
Here are 5 things that you can do right now to help your rankings:
Make your website mobile friendly.
A study by Stone Temple Consulting in 2017, reported that 63% of people prefer to use their mobile devices over their desktops. This means that if your website is not mobile friendly, it’s probably frustrating to use and search engines notice this. The easier your website is to use, the longer people will stay on it which will get you ranking higher.
2. Check your speed, site speed.
In this digital age, we like things quick. We want to check business’ hours quick, we want to quickly watch how to fix something, or we want a quick solution to a problem. Search engines also have a need for speed. Webpages with quick loading times will rank higher in the organic results. The load time for webpages depends on how many links are on the page, what type and how many images/videos are present, and any other content on the page. If you want to check your sites speed and how to improve it, check out this nifty tool from Google: PageSpeed Insights.
3. On-page optimization.
This is everything on your webpage from the text describing your services, to the name of an image, to the Meta tags. When you are describing your business and your offerings, it is important to include keywords that will help users find you. For example, if you are a cabinet maker in Los Angeles, some of your keyword may include cabinetry, woodworker, cabinets, Los Angeles, California. It is also important to properly name each photo and video on your page. For example, if there is a picture of the owner, label it with their name and the company name. Meta tags (hidden text or text that is mostly viewed by search engines) usually happens on the “backend” of websites, meaning that users browsing a site will not see it. Meta tags are useful for all webpages but espcially for webpages that may not have much text for search engines to read such as webpages with a lot of photos and videos.
4. Off-page optimization.
This means getting other companies and businesses to link your website to theirs, or getting your link on other websites whether it is through the comment section or writing a blog for another company. The more links (and reputable links) the higher your chances are of ranking number one.
5. Don’t be a trickster. There is a big department store that figured out how they could snag the number one organic spot without doing any of this work. The company was appearing number one in the results page for a little bit before Google found out what was happening and put an end to it. The company was punished by making it almost impossible for the department store to appear on the search engine at all. Bottom line, don’t trick your way to the top. Follow these guidelines and get there in your own sweet time.
Doing all of the leg work can be time consuming and frustrating. Even after you feel as if you are “done” it is still important to continue to check on your keywords from time to time and make sure they are up to date.
Go get ‘em!
Miaskiewicz, Tomasz. “Our Billboard.” Durango, Fort Lewis College.
Enge, Eric. “Stone Temple.” Stone Temple Consulting, 27 Apr. 2018, www.stonetemple.com/.